Our Story

February 2012

Lowlife isn’t something we just came up with ourselves, it was a name we were given. Suddenly, our annual ice fishing trip in upstate New Hampshire had a reputation. Rather than fight against the name, we embraced it. Not to be a lowlife in its truest sense. We love the outdoors and know you do too (why else would you be here?). Respect it, but use it. Respect others, but we all know we don’t look the same. Sometimes you want to just be you and wear your passions on your sleeve.

NOW

Here at Lowlife Outdoors, we will always provide quality gear with a design and fit that caters to this lifestyle. From the “every once in awhile” outdoorsman or woman, to the everyday die-hard, this gear is for you. Wear it proudly. Get your hands dirty. We live to be outdoors, being a lowlife just comes naturally.

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