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Lowlife isn’t something we just came up with ourselves, it was a name we were given. Suddenly, our annual ice fishing trip in upstate New Hampshire had a reputation. Rather than fight against the name, we embraced it. Not to be a lowlife in its truest sense. We love the outdoors and know you do too (why else would you be here?). Respect it, but use it. Respect others, but we all know we don’t look the same. Sometimes you want to just be you and wear your passions on your sleeve.